Africa - the land of opportunity

BON Blog - Africa, the land of opportunity

My recent travels to Zambia and Namibia have confirmed; our long-term strategic plan of focusing on the larger Africa is a good one. While we are not taking our eye off opportunities within South Africa, the sheer number of opportunities north of our borders cannot be ignored!

South Africa has always been the African leader, the benchmark against which other African countries measure themselves.  However, we have noticed (and I had to double check my own sentiments with those of my colleagues) that although South Africa is still progressing, many other African countries are rapidly catching up to us in all aspects of trade and commerce.

Pondering why this is the case has led me to an important conclusion: it’s about economics. The governments of countries such as Nigeria, Zambia and Namibia exert a clear, distinct and strong will to improve the economy of their countries and thereby the lives of their people. Governments are insisting that their citizens hold their leaders accountable on issues of corruption, nepotism and mismanagement. On arriving in Lusaka, for example, I immediately noticed two billboards promoting a “hold your government accountable” drive. An economically stable country has half the battle won. Nigeria, for example, has overtaken as the leading African economy and with our recent poor GDP forecast here in South Africa, this may just remain the case.

Where does that leave us in South Africa?

With an abundance of new opportunities, that’s where.

South African brands are making inroads into the broader African market. We only have to pop into a shopping mall in any city centre of Nigeria or Zambia and we will feel right at home, surrounded by Vodacom, Edgars and Ocean Basket franchises. It’s no surprise that multitudes of South Africans are escalating their careers further afield in Africa. South African brands (and people) are scattered across the continent, signaling a very important fact: these countries are open for business!

As far as the hospitality industry is concerned, opportunities couldn’t be more exciting. We are fortunate that as Africans we have a natural disposition for hospitality. Remember that feel-good sense of showcasing our country to the world during the 2012 Soccer World Cup? Well, that same vibe can be felt as you travel across Africa. People are proud to flaunt what their country has to offer. Their enthusiasm is contagious and, coupled with excellent levels of education, we see a winning formula for thriving industries.

With our international hotel management solutions and our BON Hotels’ blueprints, training and ethos, we cannot wait to get stuck in - building our brand in Africa.

Author

Chief Executive Officer

Having grown up in the corridors and reception areas of Cape Town hotels, Guy Stehlik is no stranger to the hospitality industry.

Tags

10 000-hour rule 2014 2015 3 Star Hotel 5-star hotels africa African countries African Experience African Opportunities Art of War asia Bank investment Big City Deals BON Academy and Training Institute BON Bill of Rights BON Blitz BON Ethos BON Hotels BON Principles BON STARS BONami Bosses Budget Budgets Business Business Coach Business Relationships Business Rescue Business Travellers Call Centre Cape Town Cape Town Hotels in the CBD Career Day Careers Cash Flow Citizen M Client Colleagues Company Culture Company Start Up Core Values Corporate Corporate traveller Corruption Creating Jobs Debtors Democracy Distressed Hotel Distressed Hotels Entrepreneur Entrepreneurs EXCO meetings Family Entertainment Food and Beverage foreign General Manager General Managers Generation Y Get the basics right Goals Good People Government Government initiatives Gratitude Green-fielding growth Guest comment Guest expectations Guests HICA Conference Home life hospitality Hospitality Company Hospitality Industry Hospitality Industry Leaders Hospitality Sector Hotel agreements Hotel basics Hotel contracts Hotel Design Hotel Developers Hotel Developments Hotel Guests Hotel Industry Hotel Investment Conference Africa Hotel Management Hotel Management Company Hotel Management Contract Hotel Management Contracts Hotel Management Personnel Hotel Management; Lease Agreements; Portfolio of Hotels; Management Companies Hotel Operator Hotel Operators Hotel Owners Hotel Rooms Hotel School Hotel take over Hoteliers Hotels Industry Events Industry exhibitions and events International brand International Hotel Brand International Hotel Brands International Hotels It's my Biz Job-seekers Kwazulu Natal Life Lessons Local hotels Local Markets local travellers Long-haul Destination Loyalty Programme Loyalty programs Management Company Management Experience Marketing Strategies Mentoring Mentors Millenials mobile most outrageous job Namib-Cape Route Namibia Nedbank Networking new markets New projects nigeria Operations organic growth organisation Outliers Owner's Bill of Rights owner-staff-guest-centric company Partnerships in Hospitality passion Plan Profitable Business Proposals Public Relations Publicity Relationships Resort Management Return on Ego Return on Investment Revenue Sales skills Sales Team Senior Management Sharing Economy Small Towns social media south africa South African Banks South African Government; Politics; Department of Home Affairs; Investors; Tourism South African Tourism South Africans Staff Staff movements Strategic Planning Student life Survey Talent Targets Team member Technology Teen Entertainment Third part agent tourism Tourism Industry Tourism markets Trade Shows Training travel trends Value Value adds Value for money Values Verbal abuse; Racial abuse West Africa Wi-Fi Women in the workplace Work hours Xenophobia Young Talent Zambia

STOP SHOPPING AROUND

12% off when you
book online via www.bonhotels.com

You’ve got this in the bag!

Book Now

Hotel Reservations

Country
Hotel