We promote our properties as 3-star hotels with 4-star facilities and 5-star service.
While this might sound fallacious, it is actually founded in truth. Travelling abroad will make any South African hotel guest realise that our ‘3-star’ market boxes way above its weight. Most of our BON Hotels are in the 3-star bracket, and in most cases, we can confidently argue that they are more than 3-star quality and would qualify as such with the grading council. For many reasons moving out of the 3-star bracket would be a faux pas, so we are happy to stay right where we are.