A major challenge has been keeping me awake at night, one that I have warned others about and yet one that has, quite frankly, landed us on the brink as a start-up. As an entrepreneur, I am often asked what I feel is the most important aspect of running a new business. And my answer is always CASH FLOW! Cash flow is ‘king’! But we have been jolted into a scary reality over the last month and we have to admit that we have not walked the walk.