Business Coach


Some time ago, I was directed by a business coach to the collection of Sun Tzu’s strategic advice - The Art of War. I remember taking cognisance of the lessons outlined by the great Chinese military general and as often as I could, I drew on the 33 nuggets. Looking back, the advice is sound. In fact, a refresher stroll through my copy of this classic has affirmed a few very important strategies for me:


Don't turn this way
Don't turn that way
Straight down the middle until next Thursday
First to the left
Then back to the right
Twist and turn 'til you've got it right 


I was fortunate enough at an early stage in my career to find myself at an industry event, sitting next to a very well-known psychoanalyst. Turns out that we hit it off: I got to know him well, and likewise, he got to know and analyse me very well. As a business coach to prominent business men, he finally blurted out “Guy, I have to tell you – you don’t think strategically at all”. While I can take a blow, I must admit that this came as a surprise to me; that is, until I learned exactly what is meant by strategic thinking.


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