From the Longman Dictionary of Contemporary English, good value (for money) is described as “something that is good value, is not expensive, or is worth what you pay for it”.
As hoteliers, we would be fooling ourselves if we didn’t think that we needed to give our customers a better value for their experience than ever before. Good value cannot be seen as expensive but rather the worth of what you pay for. It should never matter how wealthy our guests are – their perception of what they believe to be good value for money is what is important!
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