International Hotel Brands

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Hospitality industry hype at the moment is centred on the arrival of international brands into Africa and South Africa. The Protea and Marriott deal is a huge vote of confidence for Africa as an emerging tourism market. Not only is Africa, and Sub-Saharan Africa in particular, on the radar of many large international groups, but it is also a rapidly increasing tourist trend market both in the corporate and leisure markets. South Africa was recently voted as one of the top five travel destinations for 2014.

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The South African business sector, Cape Town in particular, has a short memory with regard to the oversupply of hotels and/or accommodation in our prime CBD locations – cast your mind back to over a year ago when we were not nearly so upbeat and most hoteliers were concerned about low occupancy rates. 

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